null

Recently Viewed

How to Plan Advertising by Alan Cooper 9780826457400
New

How to Plan Advertising by Alan Cooper 9780826457400

No reviews yet Write a Review
£63.30

  Delivery: We ship to over 200 countries from the UK
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

  FREE UK DELIVERY: When you buy 3 or more books on Booksplease - Use code: FREEUKDELIVERY in your cart!

SKU:
9780826457400
Available from Booksplease!
Availability: Usually dispatched within 4 working days
Ask Questions

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

Book Information
ISBN 9780826457400
Author Alan Cooper
Format Paperback
Page Count 224
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 409g

Reviews

No reviews yet Write a Review

Related Titles

Susie Cooper by Alan Marshall

Susie Cooper by Alan Marshall

RRP: £8.99
£7.40
A full-colour illustrated biography of the life of Susie Cooper and her ceramic company's output. During her sixty-five-year career, Susie Cooper introduced more than 4,500 ceramic patterns and...
Add to Cart
Brain Injury by Alan J. Cooper

Brain Injury by Alan J. Cooper

RRP: £18.95
£14.24
A fascinating book that is much more than a tragic personal story, more than a picture of how brain injuries will strain relationships with family, co-workers, health care professionals and a legal...
Add to Cart

Booksplease  Reviews

J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom