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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Michael Morley 9780814756799
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Michael Morley 9780814756799

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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Book Information
ISBN 9780814756799
Author Michael Morley
Format Paperback
Page Count 228
Imprint New York University Press
Publisher New York University Press

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