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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Michael Morley 9780333987773
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Michael Morley 9780333987773

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Description

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Book Information
ISBN 9780333987773
Author Michael Morley
Format Paperback
Page Count 228
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 317g

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