When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered "the best how- to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.

About the Author
Ari Herstand is a musician who has been featured in countless TV shows, commercials, and films. He is the CEO of the music business education company Ari's Take and the host of the Webby Award-winning podcast New Music Business. He currently fronts the funk band Brassroots District.

Reviews
"There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his light-hearted yet blunt demeanour. He's the informed older brother most of us never got in this crazy, confusing industry." -- Andy Grammer, chart-topping singer/songwriter
"It's a fun and informative read for every artist out there looking to live off their creative craft. The book does a great job of explaining the process of generating royalties and crowdfunding goals, all while delivering important info in a witty and wise tone that's comprehensive but never condescending." -- Joshua Kanter - Rolling Stone
"An indispensable and comprehensive manual on how to navigate the modern music business." -- Forbes
"The best 'how to' book of its kind. As a working artist himself, Herstand knows of what he speaks.... The book crackles with the actual experience of being a working artist. Highly recommended." -- Music Connection



Book Information
ISBN 9781324091868
Author Ari Herstand
Format Hardback
Page Count 656
Imprint WW Norton & Co
Publisher WW Norton & Co
Weight(grams) 1230g
Dimensions(mm) 244mm * 188mm * 41mm