How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?" By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.

Investigates the business leaders who caused some of the worlds most famous and supposedly successful businesses to collapse Looks and the personality traits of the individuals involved and the fine line between hero and zero Snappy, journalistic study full of interesting facts and stories - informing and entertaining readers whilst helping them to avoid the same mistakes

About the Author
Jamie Oliver has over 15 years experience as a freelance journalist writing about business topics and entrepreneurs. A former Daily Telegraph columnist, his work has appeared in The Financial Times, The Independent and a range of leading business magazines. Tony Goodwin runs the international recruitment business, Antal, and is one of the UK's most successful business service entrepreneurs with over 25 years' experience in business. Tony has recently been selected as an Ernst & Young Entrepreneur Of The Year 2011 London & South winner.

Reviews
"Jamie Oliver has a wonderful turn of phrase and that rare ability to bring business to life." * Richard Tyler, The Daily Telegraph *
"In this timely yet disturbing book, journalist Jamie Oliver and recruitment expert Tony Goodwin present a rogues gallery of entrepreneurs and CEOs who have disgraced themselves and destroyed their companies...The authors lightly, charmingly depict the lives of these corporate desperados, offering lessons other leaders can draw from their stories." * Washingtonpost.com, October 2010. *
"Sixteen business leaders dissected with autopsy-like precision to explain how such remarkable business people all did something unbelievable - they totally blew it. All share similar traits..." * HR magazine, December 2010 *
"In a reflection of the times we live in, when are heroes are increasingly being found to have feet of clay, the authors (one of them being a journalist and the other an entrepreneur) bring a lot of experience and empathy towards the Icarus-like saga of 16 business leaders who built empires of epic proportions on the back of their unrelenting ambition and grit, only to see their businesses vaporise around them in no time." * Financial Express, September 2010 *
"How They Blew It is an excellent book, written by people that really know business and entrepreneurship. It is not intended to show you how to blow it, though. It is mostly intended to give you the hints on how to avoid following in the footsteps of the people that have." * Continuity, Insurance and Risk, September 2010 *
"Of itself, the collection of stories in interesting, and encouraging for those who like to see others fall from a high place. But it also has significant value as a lesson for business...Being an entrepreneur is all about risk taking - but the stress here is on a calculated risk." * Brianclegg.blogspot, July 2010 *
"...they have delivered a readable, well-referenced enticement to those who are in business or who are contemplating a business venture. Perhaps the biggest lesson to be gleaned from How They Blew it is that an overdose of hubris can be a lethal business partner Foreword Reviews, October 2010" * Foreword Reviews *



Book Information
ISBN 9780749460655
Author Jamie Oliver
Format Paperback
Page Count 224
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 340g
Dimensions(mm) 235mm * 158mm * 17mm