Description
This book deals with the feasibility analysis of market-oriented Higher Education Institutions based on the data of international field survey. The topics under examinations require the use of qualitative methods: guideline-oriented open expert interviews in different countries for data collection, content analysis of the survey data, and proposal of a Balanced Scorecard application in the Higher Education Institution management. Based on the elements of New Public Management methodology the author elaborates a detailed development plan usable as a model to restructure a Higher Education Institution to cope with the challenges of the Future.
About the Author
Michaela Glass graduated in Studies of Business Administration and Distance studies of "International Business" at the Westsachsische Hochschule Zwickau where she is working as Senior Lecturer. Her Doctoral studies took place at the Slovak University of Technology in Bratislava. She is also Lecturer at the Faculty of Economic Sciences, Alexander-Dubcek-University Trencin, Faculty of Social and Economic Relations.
Book Information
ISBN 9783631679050
Author Herbert Strunz
Format Hardback
Page Count 177
Imprint Peter Lang AG
Publisher Peter Lang AG
Weight(grams) 350g
