A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.

About the Author
Priscilla Boniface worked for many years for the Royal Commission on the Historical Monuments of England, and is now a freelance consultant in communications and heritage. Peter J.Fowler is Professor of Archaeology at the University of Newcastle upon Tyne.

Reviews

'It is enjoyable ... It should be compulsory for all local authority councillors who demand potential tourist attractions, as well as all tourist and publicity officers...' - Museums Journal

Book Information
ISBN 9780415072373
Author Priscilla Boniface
Format Paperback
Page Count 200
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 362g