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Handbook on Electronic Commerce by Michael Shaw 9783540673446
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Handbook on Electronic Commerce by Michael Shaw 9783540673446

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Description

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

Book Information
ISBN 9783540673446
Author Michael Shaw
Format Paperback
Page Count 723
Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight(grams) 2240g

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