Description
In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.
Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countries - India, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lanka - in adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.
The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability.
About the Author
Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for 'Emerald Emerging Markets Case Studies', 'Case Studies in Business and Management', 'Management Decision' and 'Journal of Economic and Administrative Science'. Dr. Jihad Mohammad is a Senior Lecturer at Azman Hashim International Business School, UTM, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management.
Reviews
This book brings together 16 chapters by business and other specialists from Asia, who offer case studies that examine various aspects of green behavior and corporate social responsibility in Malaysia, Brunei, Turkey, Pakistan, India, Sri Lanka, and Iran, including green organization, green human resources, ecotourism, waste management, plastic-bag free campaigns, green offices, and corporate philanthropy. -- Annotation (c)2019 * (protoview.com) *
Book Information
ISBN 9781787566842
Author Farzana Quoquab
Format Hardback
Page Count 216
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited
Weight(grams) 393g
Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countries - India, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lanka - in adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.
The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability.
About the Author
Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for 'Emerald Emerging Markets Case Studies', 'Case Studies in Business and Management', 'Management Decision' and 'Journal of Economic and Administrative Science'. Dr. Jihad Mohammad is a Senior Lecturer at Azman Hashim International Business School, UTM, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management.
Reviews
This book brings together 16 chapters by business and other specialists from Asia, who offer case studies that examine various aspects of green behavior and corporate social responsibility in Malaysia, Brunei, Turkey, Pakistan, India, Sri Lanka, and Iran, including green organization, green human resources, ecotourism, waste management, plastic-bag free campaigns, green offices, and corporate philanthropy. -- Annotation (c)2019 * (protoview.com) *
Book Information
ISBN 9781787566842
Author Farzana Quoquab
Format Hardback
Page Count 216
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited
Weight(grams) 393g
