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Going Negative by Shanto Iyengar 9780684837116
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Going Negative by Shanto Iyengar 9780684837116

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9780684837116
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Description

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

About the Author
Stephen Ansolabehere is a professor of government at Harvard University.


Book Information
ISBN 9780684837116
Author Shanto Iyengar
Format Paperback
Page Count 256
Imprint The Free Press
Publisher Simon & Schuster
Weight(grams) 365g
Dimensions(mm) 234mm * 156mm * 18mm

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