Description
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.
About the Author
Colin Sparks is a professor at the Centre for Communication and Information Studies at the Univeristy of Westminster and Co-Editor of Media, Culture and Society. Anna Reading is a lecturer at Southbank University and Assistant Editor of Media, Culture and Society.
Book Information
ISBN 9780761961628
Author Colin Sparks
Format Paperback
Page Count 264
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 470g
It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
About the Author
Colin Sparks is a professor at the Centre for Communication and Information Studies at the Univeristy of Westminster and Co-Editor of Media, Culture and Society. Anna Reading is a lecturer at Southbank University and Assistant Editor of Media, Culture and Society.
Book Information
ISBN 9780761961628
Author Colin Sparks
Format Paperback
Page Count 264
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 470g
