Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a "clash of civilizations" as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global melange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. In a new chapter on China, the author focuses on the key issue of agency and power in hybridization. Throughout, the book offers a comprehensive treatment of hybridization arguments, and in discussing globalization and culture, problematizes the meaning of culture. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.

About the Author
Jan Nederveen Pieterse is Mellichamp Distinguished Professor of Global Studies and Sociology at the University of California, Santa Barbara.

Reviews
An excellent introduction to the complex questions raised by globalization, culture, and hybridity. This book dismantles some of the dominant myths, offers the reader a clear vision of what is currently going on, and shows the author at the height of his powers. -- The Right Honourable Lord Parekh, Member of the House of Lords
In our politically challenging times, the new and extended edition of this classic book represents a powerful antidote against apologists of national cultures. Drawing on extensive theoretical and empirical research, Jan Nederveen Pieterse develops a relational conception of culture as a dynamic and continuing work in progress that cannot be circumscribed by national borders. -- Sergio Costa, Freie Universitat Berlin



Book Information
ISBN 9781538115237
Author Jan Nederveen Pieterse
Format Paperback
Page Count 260
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 390g
Dimensions(mm) 230mm * 159mm * 19mm