Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.

About the Author
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.

Reviews
One of the top ten business books of 2001 -- Business Week "From Richard Tedlow's insightful group portrait of seven American entrepreneurs...a rough formula for titanhood can be deduced." -- Atlantic Monthly



Book Information
ISBN 9780066620367
Author Richard S. Tedlow
Format Paperback
Page Count 544
Imprint Harper Business
Publisher HarperCollins Publishers Inc
Weight(grams) 490g
Dimensions(mm) 203mm * 135mm * 32mm