Genius. It is a word that invokes mystique. How did Einstein deduce the theory of special relativity? How did Rutherford intuit the inner secrets of the atom? Although (in hindsight) genius can appear to have been predictable, more often such thinking was inscrutable - like a bolt of insight arising from nowhere. Perhaps the minds of geniuses, prepared through the providence of genetics, were simply lucked upon by chance. Or perhaps their visionary insights were attained through divine intervention. But could there be an entirely different explanation? Could there be a more knowable process underlying genius? Genius Unmasked reveals the nature of genius. Roberta Ness asks, "Is breathtaking creativity really so magical? Or are there, instead, consistent maps that iconic scientists used to discover their imaginative ideas?" What this entertaining book demonstrates is that genius is achieved through a thinking process that is less mystical than it is systematic. Even the greatest of innovative minds used a cognitive tool box that can be opened and understood. Genius Unmasked is an adventure through the lives and minds of more than a dozen genius scientists. It unveils the formula behind their radical thinking. But this is not just a book of stories. Through explanation of innovation tools and their impressive demonstration, it will help you to learn for yourself how to become a better innovator. In the end, Genius Unmasked is a "how to" book for advancing your own personal creativity.

About the Author
Roberta Ness is an internationally renowned physician-scientist and author of over 300 scientific papers and books. She is a member of the Institute of Medicine National Academies of Science, a Fellow of the American College of Physicians, a Fellow of the American College of Epidemiology, and a frequent advisor to the National Institutes of Health, Department of Defense, and Centers for Disease Control. She is a past President of the American College of Epidemiology and President of the American Epidemiology Society. Her many awards and honors include a White House appointment to the Board of the Mickey Leland Center as well as receipt of the Snow Award, the most prestigious lifetime achievement award in her profession, presented by the American Public Health Association.

Reviews
Genius Unmasked is extremely well written, very interesting, and highly informative. * PsycCritiques *



Book Information
ISBN 9780199976591
Author Roberta Ness
Format Hardback
Page Count 240
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 454g
Dimensions(mm) 155mm * 236mm * 25mm