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From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want by Rob Hopkins

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Big ideas that just might save the world. the Guardian

A serious book on an important subject. Without imagination, where are we? Sir Quentin Blake

What if we took play seriously? What if we considered imagination vital to our health? What if we followed nature's lead? What if school nurtured young imaginations?

What if things turned out okay?

Rob Hopkins asks the most important question that society has somehow forgotten - What If? Hopkins explores what we must do to revive and replenish our collective imagination. If we can rekindle that precious creative spark, whole societies and cultures can change - rapidly, dramatically and unexpectedly - for the better. There really is no end to what we might accomplish.

From What Is to What If is the most inspiring, courageous and necessary book you will read this year; a call to action to reclaim and unleash the power of our imaginations and to solve the problems of our time. Meet the individuals and communities around the world who are doing it now - and creating brighter futures for us all.

At last, we have a design for our dreams. I believe we have a debt of honour to take action. Please read this book and defy the herd. Are we golden or are we debris? Mark Stewart, musician, The Pop Group and Mark Stewart & The Maffia

About the Author
Rob Hopkins is a cofounder of Transition Town Totnes and Transition Network, and the author of From What Is to What If?, The Power of Just Doing Stuff, The Transition Handbook, and The Transition Companion. In 2012 he was voted one of the Independent's top 100 environmentalists and was on Nesta and the Observer's list of Britain's 50 New Radicals. Hopkins has also appeared on BBC Radio 4's Four Thought and A Good Read, in the French film phenomenon Demain and its sequel Apres Demain, and has spoken at TEDGlobal and three TEDx events. An Ashoka Fellow, Hopkins also holds a doctorate degree from the University of Plymouth and has received two honorary doctorates from the University of the West of England and the University of Namur. He is a keen gardener, a founder of New Lion Brewery in Totnes, and a director of Totnes Community Development Society, the group behind Atmos Totnes, an ambitious, community-led development project. He blogs at and, and you can find him on Twitter at @robintransition.


"Big ideas that just might save the world"-The Guardian

Foreword Reviews-

"An inspirational manifesto, From What Is to What If offers a template for creating dramatic, positive change."

"A serious book on an important subject. Without imagination, where are we?"-Sir Quentin Blake

"Rob Hopkins has long been a leader in imagining how we could remake our societies for the benefit of nature and humankind. His new book is a powerful call to imagine a better world. It should be widely read and appreciated."-Christiana Figueres, former Executive Secretary, United Nations Framework Convention on Climate Change; lead negotiator, Paris Climate Agreement

"Few things distinguish human beings from the rest of life on earth. Among the most important are our unique powers of imagination. Ironically, our use-and abuse-of those powers has now wrought a complex crisis in our relationships with the planet and with each other. As Rob Hopkins eloquently shows in this powerful and passionate book, to survive and thrive we have to become more imaginative, not less, in how we live, work and connect. He demonstrates the transformative power of imagination in all areas of our lives and the dangers of its neglect, especially in the education of our children. From What Is to What If? takes us on an inspiring and urgent tour of the people and communities around the world that are reimagining the present to create more hopeful and sustainable futures for us all."-Sir Ken Robinson, educator; New York Times best-selling author

"Day after day, week after week, the climate is changing and biodiversity is fading away. For a long time we tended to look the other way, but now, being on the edge of the cliff forces us to understand that we must act urgently. And because of this emergency it is our utmost duty to join forces. Not only among states, but among mayors, NGOs, associations, companies, and citizens. Among all those who are determined to act here and now.

"Towns and cities have already begun transition. Together, mayors have chosen to press ahead toward a healthier and safer world. Whether in Paris or in Totnes, initiatives are being launched and are encouraging us to shift from 'why not' to 'how' and from 'how ' to 'when.' The movement must gain momentum and expand.

"We must act wherever we are with the resources we have at our disposal to fight global warming. It's no longer about thinking global and acting local; it's about acting local in order to act global in a better way.

"People like Rob Hopkins give us the courage to move forward. By setting an example, he shows us that we are right to place our hopes in a future in which men and women can act as stewards of their environment. The many stories in this book are evidence of the fact that for some people this future has already become a reality."-Anne Hidalgo, Mayor of Paris

"If we could set our imaginations free to explore the possibilities of how to make this world a better place, it would be remarkable indeed. And as this brave and powerful book argues, our very survival may depend upon it. We have nothing to lose by following the ideas set out in these pages, and everything to gain."-Scott Barry Kaufman, psychologist, Columbia University; coauthor of Wired to Create

"I couldn't stop reading this book, and ideas just wouldn't stop popping into my head. Rob Hopkins puts imagination back at the heart of future-dreaming, offering us an irresistible invitation to dream bigger and then make those dreams a reality. For anyone seeking a renewed sense of possibility, this one's for you."-Kate Raworth, author of Doughnut Economics

"What if we are looking for solutions to our myriad challenges in all the wrong places? Hopkins, cofounder of the global Transition movement, reminds us that an essential ingredient to navigating the various unravelings of the coming decades isn't just our community resilience, reskilling, and activism-but our civic imagination."-Chuck Collins, Institute for Policy Studies; author of Born on Third Base

"I love this book. It is an extraordinary, reality-based report on people around the world applying the power of imagination to rebuild relationships and create a fulfilling, creative, and possible human future together. An essential read for all who care."-David C. Korten, author of Change the Story, Change the Future and When Corporations Rule the World

"When it comes to tackling climate change or the numerous other threats to our global environment, the greatest challenge we face today may be the belief that the damage is beyond the point of repair, that we lack agency in addressing the problem, for that leads us down the same path as outright denial-a path of inaction. In From What Is to What If, Rob Hopkins shows us a different path, one of action, hope, and engagement. Read this book and join the battle to preserve our planet."-Michael Mann, distinguished professor, Pennsylvania State University; coauthor of The Madhouse Effect

"Reading this book is like listening to the voice of Rob Hopkins. A voice full of kindness, optimism, brightness, humor, and imagination. And that spirit is precisely what we need to build a better future and to reconnect with each other and the better part of ourselves. With this book, Rob poses a crucial question: How could we create another world, one in which human beings live in harmony with each other and with nature, if we are not able to imagine it first? We can't-and that's why this book is so necessary."-Cyril Dion, writer, filmmaker, and producer of the film Tomorrow

"At last, a design for our dreams. I believe we have a debt of honour to take action. Please read this book and defy the herd. Are we golden or are we debris?"-Mark Stewart, musician, The Pop Group and Mark Stewart & The Maffia

"From What Is to What If is a profound look at imagination's potential to enact progress and a call for us to make space for the things we often overlook. Hopkins confronts the most pressing issues of our times and urges us to look closer, reconnect with our roots, adapt slower modes of production, and work collectively. Imagination is within reach; it can and it will continue to salvage and elevate communities while driving us towards more sustainable and resilient futures."-Theaster Gates, artist; founder and director, Rebuild Foundation

"Today our choice is simple: Change quickly or contribute to a catastrophic collapse. It's a daunting challenge, and it will be impossible unless we can imagine what a low-carbon, high-cohesion society looks like-not on paper, but in our towns and neighborhoods day-to-day. Here Rob Hopkins helps us envision a dramatically different, ecologically sustainable social environment, and invites us to build it together. This is a powerful, inspiring book."-Eric Klinenberg, author of Palaces for the People

Book Information
ISBN 9781645020295
Author Rob Hopkins
Format Paperback
Page Count 240
Imprint Chelsea Green Publishing Co
Publisher Chelsea Green Publishing Co
Weight(grams) 567g
Dimensions(mm) 197mm * 127mm * 32mm


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