In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

*The first book to show how competitive intelligence practices can add value to knowledge management systems *Written for practitioners, the book is filled with real examples from the corporate world *Demonstrates how corporations can use internal and external information gathering strategically to gain competitive advantage

About the Author
Dr. Helen Rothberg is Associate Professor in the Department of Management at Marist College in Poughkeepsie, NY. She is also a full-spectrum business consultant with expertise in both micro and macro managerial and organizational functions. She does business consultation and seminar development in the areas of competitive intelligence, competitive analysis, strategic planning, shadow and cross-functional teams, and organization development and design. Dr. G. Scott Erickson is Associate Professor, Marketing, at Ithaca College in Ithaca, NY. He has written over 50 scholarly papers and over 80 presentations and has received the Outstanding Reviewer Award from the American Society for Competitiveness Conference.

Reviews

"Comprehensive, well-researched, readable, and a title that says it all. [This book] offers an in-depth discussion of how you can make knowledge management and competitive intelligence work together for competitive advantage."
- Harvard Business School Book Report

"This book is well written and, in many places, quite witty. Once you start it, you will not want to stop... This book is strongly recommended, particularly for senior IS people whose responsibilities are starting to include more and more CI."
- Information Systems Management Magazine

"As a manager in charge of offices in three countries, I have to deal with many of the issues addressed in this book. Finding, using, and protecting my organization's intelligence is a constant challenge. From Knowledge to Intelligence has been extremely helpful in organizing my thinking about this challenge."
- Marie Fioramonti, Managing Director/PRICOA Capital Group

"This book will reduce ignorance and add new insights to the continual evolution of knowledge leadership, especially on how to develop the capacity for intelligence. By combining their separate expertise in Knowledge Management/Intellectual Capital and Competitive Intelligence, the authors have shaped a most timely and valuable book..."
- Leif Edvinsson, The world's first holder of professorship of Intellectual Capital

Book Information
ISBN 9780750677622
Author Helen Rothberg
Format Paperback
Page Count 400
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 740g