Description
About the Author
Myleea Dawn Hill is professor of strategic communication in the Department of Communication at Arkansas State University.
Marceline Thompson Hayes is professor of communication studies and chair of the Department of Communication at Arkansas State University.
Reviews
From Awareness to Commitment in Public Health Campaigns: The Awareness Myth contains well-researched evidence reminding us that awareness does not necessarily translate into action. The use of personal stories to illustrate major points in the book speaks to the reader's heart and the authors provide scores of examples of effective strategies to break out of "slacktivism" and create effective health campaigns. This book is a solid guide for health communicators and is a must for courses in health communication, campaign development, or strategic communication. -- Michelle Miller-Day, Chapman University
In an approach that is well-evidenced and articulated, Hill and Thompson-Hayes critique "awareness culture" and propose a new communication model for enacting change in a digital age. More than a complementary text on health campaigns, this much-needed book addresses and seeks to remedy existing gaps in literature and practice. -- Katherine A. Foss, Middle Tennessee State University
Book Information
ISBN 9781498533317
Author Myleea D. Hill
Format Paperback
Page Count 152
Imprint Lexington Books
Publisher Lexington Books
Weight(grams) 249g
Dimensions(mm) 222mm * 155mm * 10mm