A new global history of Fordism from the Great Depression to the postwar era

As the United States rose to ascendancy in the first decades of the twentieth century, observers abroad associated American economic power most directly with its burgeoning automobile industry. In the 1930s, in a bid to emulate and challenge America, engineers from across the world flocked to Detroit. Chief among them were Nazi and Soviet specialists who sought to study, copy, and sometimes steal the techniques of American automotive mass production, or Fordism. Forging Global Fordism traces how Germany and the Soviet Union embraced Fordism amid widespread economic crisis and ideological turmoil. This incisive book recovers the crucial role of activist states in global industrial transformations and reconceives the global thirties as an era of intense competitive development, providing a new genealogy of the postwar industrial order.

Stefan Link uncovers the forgotten origins of Fordism in Midwestern populism, and shows how Henry Ford's antiliberal vision of society appealed to both the Soviet and Nazi regimes. He explores how they positioned themselves as America's antagonists in reaction to growing American hegemony and seismic shifts in the global economy during the interwar years, and shows how Detroit visitors like William Werner, Ferdinand Porsche, and Stepan Dybets helped spread versions of Fordism abroad and mobilize them in total war.

Forging Global Fordism challenges the notion that global mass production was a product of post-World War II liberal internationalism, demonstrating how it first began in the global thirties, and how the spread of Fordism had a distinctly illiberal trajectory.

About the Author
Stefan J. Link is associate professor of history at Dartmouth College.

Reviews
"Winner of the Stuart L. Bernath Book Prize for Best First Book, Society for Historians of American Foreign Relations"
"Honorable Mention for the Michael H. Hunt Prize in International History, Society for Historians of American Foreign Relations"
"Winner of the Herbert Baxter Adams Prize, American Historical Association"
"Link gives a fresh analysis of an overlooked dimension of interwar history, tracing the singular influence of Ford's innovations and ideas upon the final, cataclysmic stages of twentieth-century industrialization. Forging Global Fordism allows us to better explore the relationship between industrialism, political ideology, and global competition, while also shedding important light on our tumultuous present moment."---Justin H. Vassallo, Boston Review
"[A] rich and nuanced industrial and ideological history, path-breaking in the way it both interrogates the meaning of Fordism as it emerged in the US and then was adopted and adapted in Germany and the Soviet Union between the 1920s and the end of the Second World War."---Nelson Lichenstein, H-Diplo Roundtable
"An ambitious and original study. . . . Forging Global Fordism challenges received wisdom about the history of globalization and the nature of the Nazi and Soviet economies."---Mary Nolan, Journal of Modern History
"An engaging and provocative global history of Fordism, focusing in particular on the Nazi and Soviet auto industries. . . . This is a rich book on an important topic. It is both deeply researched, drawing extensively on Russian, German, and American archives (as well as British and Italian ones) and engagingly written, giving due attention to particulars while consistently keeping an eye on the larger picture."---Mark A. Soderstrom, World History Connected



Book Information
ISBN 9780691177540
Author Stefan J. Link
Format Hardback
Page Count 328
Imprint Princeton University Press
Publisher Princeton University Press