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Ford and the Global Strategies of Multinationals: The North American Auto Industry by Maria-Isabel Studer Noguez
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Ford and the Global Strategies of Multinationals: The North American Auto Industry by Maria-Isabel Studer Noguez

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9780415205795
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Description

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

Book Information
ISBN 9780415205795
Author Maria-Isabel Studer Noguez
Format Hardback
Page Count 384
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 680g

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