Description
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
Book Information
ISBN 9783031716621
Author Markku Vierula
Format Hardback
Page Count 85
Imprint Springer International Publishing AG
Publisher Springer International Publishing AG