Description
Inspires readers to look at their brands more critically to see what's missing Addresses the rise of celebrity-endorsed products and fashion ranges Looks at the impact of blogging on fashion brands
About the Author
Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Adland and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.
Reviews
"Useful nuggets" * Financial Times *
"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview." * AdBrands *
"An essential primer for anyone wanting to make it big in the fashion biz" * Nicholas Coleridge, Managing Director, Conde Nast *
Book Information
ISBN 9780749464462
Author Mark Tungate
Format Paperback
Page Count 240
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 370g
Dimensions(mm) 234mm * 155mm * 12mm