Properly labeled and exquisitely made Extra Virgin Olive Oil (EVOO) is one of life's greatest delights. With its great taste and health benefits, high quality olive oil empowers habitual consumers to have a higher-standard of culinary experience. Their newfound tasting expertise will allow them to find, procure, and enjoy many brands worldwide-like fine wine, an array of oils to suit their palate.

In Extra Virgin Olive Oil: The Truth In Your Kitchen, David Neuman documents his experiences with highly acclaimed olive oil producers who care about the oil they produce. Readers will be shocked at how egregiously certain producers behave with their oil production. Neuman's writing sheds light on the true intentions behind many olive oil competitions and food-industry award shows, making money off olive oil producers who want to use their award for marketing. And who loses at the end? The consumer, who trusts a hangar on a bottle that says "#1 Olive Oil".

Author and food connoisseur David Neuman has written Extra Virgin Olive Oil: The Truth In Your Kitchen to be a well-rounded, simplified, solution-based resource for the consumer. Neuman hopes to educate consumers in a food category that is greatly whitewashed, offering an alternative to the shopping fatigue of endless options and trendy alternatives. He claims that if the consumer focuses on bringing an exceptional bottle of Extra Virgin Olive Oil (EVOO) into their home, they will have all they need to cook, bake and live a healthy lifestyle.

• Focus on connecting with men and women who cook at home 3x a week
• Host book signings that incorporate an olive oil tasting event
• Target media outlets like Bon Appetit, Food Network, Bustle.com and Conde Nast Traveler
• Promote book at food events such as World Olive Oil Expo, Canadian Health Foods Association, Tutto Food
• Pursue placement in gift guides
• Develop social media following
• Partner with a professional book publicist
• Grow email list
• Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews

About the Author
David M. Neuman began his olive oil career as a Commis Chef at the Four Seasons Hotel, Washington, D.C. in 1985, cooking with great olive oil. After years of employment in the Specialty and Natural Foods industry, he was hired as President and Partner of Lucini Italia, and for the next nine years grew it to become the premier Italian Olive Oil brand in America. Upon selling the business in 2014, David opened Gaea North America with the assistance of its parent company, Gaea Products S.A. in Greece. David continued his passion for EVOO by founding EVOOGuy.com (R), a consultancy focused 100% on best-in-class Extra Virgin Olive Oils. At the same time, David was launching his own EVOO brand, establishing a tasting tour using a custom designed olive oil truck, lecturing, and continuing to share his knowledge via his Olive Oil 101 platform. David and his wife currently reside in Bluffton, South Carolina.


Book Information
ISBN 9781631957802
Author David M. Neuman
Format Paperback
Page Count 240
Imprint Morgan James Publishing llc
Publisher Morgan James Publishing llc