Will this new technology work to solve the problem its inventors claim it will? Is it likely to succeed? What is the right technical solution for a particular problem? Can we narrow down the options before we invest in development? How do we persuade our colleagues, investors, clients, or readers of our technical reasoning? Whether you're a researcher, a consultant, a venture capitalist, or a technology officer, you may need to be able to answer these questions systematically and with clarity. Most people learn these skills through years of experience. However, they are so basic to a high-level technical career that they should be made explicit and learned up front. Bains provides you with the tools you need to think through how to match new (and old) technologies, materials, and processes with applications. It starts with key questions to ask, goes through the resources you'll need to answer them, and helps you think through who is most (and least) likely to deserve your trust. Next, it talks you through analyzing the information you've gathered in a systematic way. The book includes chapters on audience (and how to tailor your explanation to them), how to make a persuasive and structured technical argument, and how to write this up in a way that is credible and easy to follow. Finally, the book includes a case study: a real worked example that goes from an idea through the twists and turns of the research and analysis process to a final report.

About the Author
Sunny Bains is a scientist and journalist in the Faculty of Engineering, University College London where she teaches research, analysis, and communication skills to science, engineering and technical journalism students. She received the UCL Provosts Teaching Award in 2016. Bains is also Editorial Director of Engineering Inspiration , a customizeable news site that brings together the best news articles from across science and technology. She started her journalism career as a physics undergraduate at Imperial College London, where she founded a magazine about holographic technology (Holographics International). Over the next two decades she wrote hundreds of articles for magazines such as The Economist, Science, New Scientist, Wired, Electronic Engineering Times, and Laser Focus World, covering topics related to optics and photonics, machine intelligence and AI, emerging computing technologies, imaging, and displays.

Reviews
The book gives meaningful and clear steps to take in order to ensure a robust understanding of any new emerging technology following a few simple stages... before giving the reader an overview of how to engage and win over an audience to get them to trust your reasoning and advice... Bains has managed to make incredibly accessible the kind of practices which can prove painfully elusive even to skilled professionals. * Corlett Novis, Editor, Pi Media *



Book Information
ISBN 9780198822820
Author Sunny Bains
Format Hardback
Page Count 212
Imprint Oxford University Press
Publisher Oxford University Press
Dimensions(mm) 201mm * 143mm * 18mm