Description
From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes the new edition of this ground-breaking text.
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them life skills needed by all.
New to the Second Edition is a chapter on developing your customers, updated case studies, Mindshift Activities and Entrepreneurship in Action profiles, and expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends.
About the Author
Heidi M. Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She has taught entrepreneurship at the undergraduate, MBA, and executive levels. She is the academic director of the Babson Academy, a dedicated unit within Babson that inspires change in the way universities, specifically their faculty and students, teach and learn entrepreneurship. The Babson Academy builds on Neck's work starting the Babson Collaborative, a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education, and her leadership of Babson's Symposia for Entrepreneurship Educators (SEE), programs designed to inspire faculty from around the world to teach more experientially and entrepreneurially. Neck has directly trained more than 3,500 faculty around the world in the art and craft of teaching entrepreneurship. An award-winning teacher, Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, and executive education. She has also been recognized by international organizations, the Academy of Management and USASBE, for excellence in pedagogy and course design. In 2016, The Schulze Foundation awarded her Entrepreneurship Educator of the Year for pushing the frontier of entrepreneurship education in higher education. She was again recognized as Entrepreneurship Educator of the Year in 2022 by the United States Association for Small Business and Entrepreneurship (USASBE) for her contributions that have substantively advanced how scholars think and approach entrepreneurship teaching and learning. Most recently, Neck was the recipient of the 2023 Karl Vesper Pioneer Award from the Experiential Classroom at Notre Dame for her work to expand the reach and impact of entrepreneurship education. Her research interests include entrepreneurship education with a specific interest in building entrepreneurial mindsets. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach, Volumes 1 and 2 (Elgar), books written to help educators teach entrepreneurship in more experiential and engaging ways. Additionally, she has published 40+ book chapters, research monographs, and refereed articles in such journals as Journal of Small Business Management, Entrepreneurship Theory & Practice, and Entrepreneurship Education & Pedagogy. Neck speaks and teaches internationally on cultivating the entrepreneurial mindset and espousing the positive force of entrepreneurship as a societal change agent. She consults and trains organizations of all sizes on building entrepreneurial capacity. She is the cofounder of VentureBlocks, an education-technology company, and achieved a successful exit with FlowDog, a canine aquatic fitness and rehabilitation center located just outside of Boston. She also served on the board of a 100% family-owned, seventh-generation land-management company in Louisiana, A. Wilbert's & Sons. Heidi earned her PhD in Strategic Management and Entrepreneurship from the University of Colorado at Boulder. She holds a BS in Marketing from Louisiana State University and an MBA from the University of Colorado, Boulder. Dr. Christopher P. Neck, PhD, is currently an associate professor of Management at Arizona State University, where he held the title "University Master Teacher." From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech. He received his PhD in Management from Arizona State University and his MBA from Louisiana State University. Neck is author and/or coauthor of 27 books, including Self-Leadership: The Definitive Guide to Personal Excellence (1st ed., 2017, Sage; 2nd ed., 2019, Sage); Get a Kick Out of Life: Expect the Best of Your Body, Mind, and Soul at Any Age (2017, Clovercroft Publishing); Fit to Lead: The Proven 8-week Solution for Shaping Up Your Body, Your Mind, and Your Career (1st ed., 2004, St. Martin's Press; 2nd ed., 2012, Carpenter's Sons Publishing); Mastering Self-Leadership: Empowering Yourself for Personal Excellence, 6th ed. (2013, Pearson); The Wisdom of Solomon at Work (2001, Berrett-Koehler); For Team Members Only: Making Your Workplace Team Productive and Hassle-Free (1997, Amacom Books); and Medicine for the Mind: Healing Words to Help You Soar, 4th ed. (Wiley, 2012). Neck is also the coauthor of the principles of management textbook, Management: A Balanced Approach to the 21st Century (1st ed., 2013, Wiley; 2nd ed., 2017, Wiley; 3rd ed. 2021, Sage); an introduction to entrepreneurship textbook, Entrepreneurship (1st ed., 2017, Sage; 2nd ed., 2020, Sage); an introduction to organizational behavior textbook, Organizational Behavior (1st ed., 2017, Sage; 2nd ed., 2019, Sage), and an introduction to business textbook (Introduction to Business, 2022, Sage). Dr. Neck's research specialties include employee/executive fitness, self-leadership, leadership, group decision-making processes, and self-managing teams. He has over 150 publications in the form of books, chapters, and articles in various journals. Some of the outlets in which Neck's work has appeared include Organizational Behavior and Human Decision Processes, The Journal of Organizational Behavior, The Academy of Management Executive, Journal of Applied Behavioral Science, The Journal of Managerial Psychology, Executive Excellence, Human Relations, Human Resource Development Quarterly, Journal of Leadership Studies, Educational Leadership, and The Commercial Law Journal. Neck is the deputy editor of the Journal of Leadership and Management. Due to Neck's expertise in management, he has been cited in numerous national publications including The Washington Post, The Wall Street Journal, The Los Angeles Times, The Houston Chronicle, and the Chicago Tribune. Dr. Neck was recently voted as a semi-finalist (out of 140 nominations) for the prestigious international 2020 Baylor University Cherry Award for Great Teaching. He finished in the top 6 of all nominations. Neck was also the recipient of the 2007 Business Week Favorite Professor Award. He is featured on www .businessweek.com as one of the approximately 20 professors from across the world receiving this award. Dr. Neck has taught over 70,000 students during his career in higher education. Neck currently teaches a mega section of Management Principles to approximately 900 students at Arizona State University. Neck was the recipient of the 2020 John W. Teets Outstanding Undergraduate Teaching Award (voted by W.P Carey students). Neck also received the Order of Omega Outstanding Teaching Award for 2012. This award is awarded to 1 professor at Arizona State by the Alpha Lamda Chapter of this leadership fraternity. His class sizes at Virginia Tech filled rooms up to 2500 students. He received numerous teaching awards during his tenure at Virginia Tech, including the 2002 Wine Award for Teaching Excellence. Also, Neck was the 10-time winner (1996, 1998, 2000, 2002, 2004, 2005, 2006, 2007, 2008, and 2009) of the Students' Choice Teacher of the Year Award (voted by the students for the best teacher of the year within the entire university). Also, some of the organizations who have participated in Neck's management development training include Anavate Partners, Mountainside Fitness, GE/Toshiba, Busch Gardens, Clark Construction, the United States Army, Crestar, American Family Insurance, Sales and Marketing Executives International, American Airlines, American Electric Power, W. L. Gore & Associates, Dillard's Department Stores, and Prudential Life Insurance. Neck is also an avid runner. He has completed 12 official marathons and over 100 unofficial ones, including the Boston Marathon, New York City Marathon, and the San Diego Marathon. In fact, his personal record for a single long-distance run is a 48-mile run. Emma L. Murray, BA, HDip, DBS IT, completed a bachelor of arts degree in English and Spanish at University College Dublin (UCD) in County Dublin, Ireland, followed by a higher diploma (HDip) in business studies and information technology at the Michael Smurfit Graduate School of Business in County Dublin, Ireland. Following her studies, Emma spent nearly a decade in investment banking before becoming a full-time writer and author. Emma has worked on numerous texts, including business and economics, self-help, and psychology. She is the coauthor of the principles of management textbook, Management: A Balanced Approach to the 21st Century (1st ed., 2013, Wiley; 2nd ed., 2017, Wiley; 3rd, ed., 2021, Sage); an introduction to entrepreneurship textbook, Entrepreneurship (1st ed., 2017, Sage; 2nd ed., 2020, Sage); an introduction to organizational behavior textbook, Organizational Behavior (1st ed., 2017, Sage; 2nd ed., [2019], Sage; 3rd ed., 2024, Sage), and an introduction to business textbook, Introduction to Business (2024, Sage). She lives in London, United Kingdom, with her husband and 2 children.
Book Information
ISBN 9781071808078
Author Heidi M. Neck
Format Paperback
Page Count 536
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 1370g
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them life skills needed by all.
New to the Second Edition is a chapter on developing your customers, updated case studies, Mindshift Activities and Entrepreneurship in Action profiles, and expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends.
About the Author
Heidi M. Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She has taught entrepreneurship at the undergraduate, MBA, and executive levels. She is the academic director of the Babson Academy, a dedicated unit within Babson that inspires change in the way universities, specifically their faculty and students, teach and learn entrepreneurship. The Babson Academy builds on Neck's work starting the Babson Collaborative, a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education, and her leadership of Babson's Symposia for Entrepreneurship Educators (SEE), programs designed to inspire faculty from around the world to teach more experientially and entrepreneurially. Neck has directly trained more than 3,500 faculty around the world in the art and craft of teaching entrepreneurship. An award-winning teacher, Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, and executive education. She has also been recognized by international organizations, the Academy of Management and USASBE, for excellence in pedagogy and course design. In 2016, The Schulze Foundation awarded her Entrepreneurship Educator of the Year for pushing the frontier of entrepreneurship education in higher education. She was again recognized as Entrepreneurship Educator of the Year in 2022 by the United States Association for Small Business and Entrepreneurship (USASBE) for her contributions that have substantively advanced how scholars think and approach entrepreneurship teaching and learning. Most recently, Neck was the recipient of the 2023 Karl Vesper Pioneer Award from the Experiential Classroom at Notre Dame for her work to expand the reach and impact of entrepreneurship education. Her research interests include entrepreneurship education with a specific interest in building entrepreneurial mindsets. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach, Volumes 1 and 2 (Elgar), books written to help educators teach entrepreneurship in more experiential and engaging ways. Additionally, she has published 40+ book chapters, research monographs, and refereed articles in such journals as Journal of Small Business Management, Entrepreneurship Theory & Practice, and Entrepreneurship Education & Pedagogy. Neck speaks and teaches internationally on cultivating the entrepreneurial mindset and espousing the positive force of entrepreneurship as a societal change agent. She consults and trains organizations of all sizes on building entrepreneurial capacity. She is the cofounder of VentureBlocks, an education-technology company, and achieved a successful exit with FlowDog, a canine aquatic fitness and rehabilitation center located just outside of Boston. She also served on the board of a 100% family-owned, seventh-generation land-management company in Louisiana, A. Wilbert's & Sons. Heidi earned her PhD in Strategic Management and Entrepreneurship from the University of Colorado at Boulder. She holds a BS in Marketing from Louisiana State University and an MBA from the University of Colorado, Boulder. Dr. Christopher P. Neck, PhD, is currently an associate professor of Management at Arizona State University, where he held the title "University Master Teacher." From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech. He received his PhD in Management from Arizona State University and his MBA from Louisiana State University. Neck is author and/or coauthor of 27 books, including Self-Leadership: The Definitive Guide to Personal Excellence (1st ed., 2017, Sage; 2nd ed., 2019, Sage); Get a Kick Out of Life: Expect the Best of Your Body, Mind, and Soul at Any Age (2017, Clovercroft Publishing); Fit to Lead: The Proven 8-week Solution for Shaping Up Your Body, Your Mind, and Your Career (1st ed., 2004, St. Martin's Press; 2nd ed., 2012, Carpenter's Sons Publishing); Mastering Self-Leadership: Empowering Yourself for Personal Excellence, 6th ed. (2013, Pearson); The Wisdom of Solomon at Work (2001, Berrett-Koehler); For Team Members Only: Making Your Workplace Team Productive and Hassle-Free (1997, Amacom Books); and Medicine for the Mind: Healing Words to Help You Soar, 4th ed. (Wiley, 2012). Neck is also the coauthor of the principles of management textbook, Management: A Balanced Approach to the 21st Century (1st ed., 2013, Wiley; 2nd ed., 2017, Wiley; 3rd ed. 2021, Sage); an introduction to entrepreneurship textbook, Entrepreneurship (1st ed., 2017, Sage; 2nd ed., 2020, Sage); an introduction to organizational behavior textbook, Organizational Behavior (1st ed., 2017, Sage; 2nd ed., 2019, Sage), and an introduction to business textbook (Introduction to Business, 2022, Sage). Dr. Neck's research specialties include employee/executive fitness, self-leadership, leadership, group decision-making processes, and self-managing teams. He has over 150 publications in the form of books, chapters, and articles in various journals. Some of the outlets in which Neck's work has appeared include Organizational Behavior and Human Decision Processes, The Journal of Organizational Behavior, The Academy of Management Executive, Journal of Applied Behavioral Science, The Journal of Managerial Psychology, Executive Excellence, Human Relations, Human Resource Development Quarterly, Journal of Leadership Studies, Educational Leadership, and The Commercial Law Journal. Neck is the deputy editor of the Journal of Leadership and Management. Due to Neck's expertise in management, he has been cited in numerous national publications including The Washington Post, The Wall Street Journal, The Los Angeles Times, The Houston Chronicle, and the Chicago Tribune. Dr. Neck was recently voted as a semi-finalist (out of 140 nominations) for the prestigious international 2020 Baylor University Cherry Award for Great Teaching. He finished in the top 6 of all nominations. Neck was also the recipient of the 2007 Business Week Favorite Professor Award. He is featured on www .businessweek.com as one of the approximately 20 professors from across the world receiving this award. Dr. Neck has taught over 70,000 students during his career in higher education. Neck currently teaches a mega section of Management Principles to approximately 900 students at Arizona State University. Neck was the recipient of the 2020 John W. Teets Outstanding Undergraduate Teaching Award (voted by W.P Carey students). Neck also received the Order of Omega Outstanding Teaching Award for 2012. This award is awarded to 1 professor at Arizona State by the Alpha Lamda Chapter of this leadership fraternity. His class sizes at Virginia Tech filled rooms up to 2500 students. He received numerous teaching awards during his tenure at Virginia Tech, including the 2002 Wine Award for Teaching Excellence. Also, Neck was the 10-time winner (1996, 1998, 2000, 2002, 2004, 2005, 2006, 2007, 2008, and 2009) of the Students' Choice Teacher of the Year Award (voted by the students for the best teacher of the year within the entire university). Also, some of the organizations who have participated in Neck's management development training include Anavate Partners, Mountainside Fitness, GE/Toshiba, Busch Gardens, Clark Construction, the United States Army, Crestar, American Family Insurance, Sales and Marketing Executives International, American Airlines, American Electric Power, W. L. Gore & Associates, Dillard's Department Stores, and Prudential Life Insurance. Neck is also an avid runner. He has completed 12 official marathons and over 100 unofficial ones, including the Boston Marathon, New York City Marathon, and the San Diego Marathon. In fact, his personal record for a single long-distance run is a 48-mile run. Emma L. Murray, BA, HDip, DBS IT, completed a bachelor of arts degree in English and Spanish at University College Dublin (UCD) in County Dublin, Ireland, followed by a higher diploma (HDip) in business studies and information technology at the Michael Smurfit Graduate School of Business in County Dublin, Ireland. Following her studies, Emma spent nearly a decade in investment banking before becoming a full-time writer and author. Emma has worked on numerous texts, including business and economics, self-help, and psychology. She is the coauthor of the principles of management textbook, Management: A Balanced Approach to the 21st Century (1st ed., 2013, Wiley; 2nd ed., 2017, Wiley; 3rd, ed., 2021, Sage); an introduction to entrepreneurship textbook, Entrepreneurship (1st ed., 2017, Sage; 2nd ed., 2020, Sage); an introduction to organizational behavior textbook, Organizational Behavior (1st ed., 2017, Sage; 2nd ed., [2019], Sage; 3rd ed., 2024, Sage), and an introduction to business textbook, Introduction to Business (2024, Sage). She lives in London, United Kingdom, with her husband and 2 children.
Book Information
ISBN 9781071808078
Author Heidi M. Neck
Format Paperback
Page Count 536
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 1370g
