Description
The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.
This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.
Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
About the Author
Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.
Book Information
ISBN 9781138048775
Author Andreas Walmsley
Format Paperback
Page Count 238
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 502g
