Designed for students on business and management modules on entrepreneurship and enterprise, this comprehensive and accessible text will equip future managers with the ability to understand the global context of enterprise, the nature of entrepreneurial behaviour in all its manifestations and the various ways in which enterprise can be managed. It approaches the subject from a multidisciplinary perspective covering a broad range of topics from the geography of entrepreneurship, the psychology of the entrepreneur, learning styles and training needs to the design, development and professional management of enterprise.
Reviews
Preface PART 1: CULTURE AND CONTEXT 1. Structure and Culture 2. ?Glocalisation? 3. Business Form and New Venture Creation PART 2: ENTREPRENEURIAL BEHAVIOUR 4. Personality: Type of Company, Type of Person 5. Individual Learning, Organizational Learning and Learning Organizations 6. Decision-making 7. Motivation and Control 8. Gender, Self-Employment and Business Performance PART 3: THE BUSINESS TEAM 9. Leadership and Management of Enterprise 10. Team Management and Development 11. The Management of Innovation PART 4: THE PROFESSIONAL MANAGEMENT OF ENTERPRISE 12. The Development of Enterprise 13. Strategy Formulation and Application 14. Human Resource Management and the SME 15. Developing and Managing Quality PART 5: THE NEW ECONOMY 16. The Future of Enterprise Notes Index



Book Information
ISBN 9781861523181
Author Elizabeth Chell
Format Paperback
Page Count 424
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 812g
Dimensions(mm) 243mm * 188mm * 25mm