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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces by Madhubalan Viswanathan 9789048174423
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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces by Madhubalan Viswanathan 9789048174423

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9789048174423
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Description

In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.

Book Information
ISBN 9789048174423
Author Madhubalan Viswanathan
Format Paperback
Page Count 223
Imprint Springer
Publisher Springer
Weight(grams) 385g

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