How do you hire, onboard, and retain a great team?

You start by viewing your company through the EQ lens to discover your organizational obstacles-the elephants standing in the way of your company's success.

Headhunter and executive coach Caroline Stokes delivers a blend of recruiting and emotional intelligence strategies essential to helping you identify and tackle your elephants and acquire and retain key hires-those unicorns-that will help your company stand out, stay resilient, and drive growth.

Each chapter walks you through an organizational obstacle, gives you easy-to-implement advice, unpacks a key emotional intelligence factor, and offers questions for reflection so you can unlock your team's ability to hire the best candidates for the job. You'll also learn how to:

• Take a human-centric approach to your recruiting process
• Create an onboarding process that fits your company culture
• Deliver honest feedback with emotional intelligence and empathy
• Sharpen your negotiating skills so you can focus on what matters most to key hires
• Break your team's addiction to busy and reclaim your creativity
• Find the root cause of your fake unicorns

Plus, get an inside look at how industry leaders are setting the pace for diversity, inclusion, and support to help you navigate today's workplace landscape.

Publisher Marketing

Full-page ad in Entrepreneur print and digital magazine (3+ million readers/month)

Email campaign to minimum 420K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur's social networks (14+ million engaged)

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author Marketing

Coordinated social media campaign on the author's social channels (9,000 combined followers)

Author email marketing campaign to dedicated newsletter list of 7,500+

Speaking/promotional tour with a focus on keynotes and speaking engagements for recruiters, human resource professionals, and executives

Author is scheduled to speak at Entrepreneur India's event in Singapore in March 2019

Author is committed to a PR push via online blogs, webinars, and podcasts with partners such as Forbes (online column) and The Emotionally Intelligent Recruiter (podcast)

Author-driven university marketing campaign to alumni communities including ICF Vancouver and The Emotional Intelligence Training Company

About the Author
Caroline Stokes is a human capital entrepreneur helping everyone move forward in the 4th industrial revolution. She founded FORWARD executive headhunting and executive coaching company designed for global innovation leaders and hosts The Emotionally Intelligent Recruiter podcast and learning platform to help recruiters evolve in the AI age.


Book Information
ISBN 9781599186580
Author Caroline Stokes
Format Paperback
Page Count 220
Imprint Entrepreneur Press
Publisher Entrepreneur Press