In this engagingly written history of electioneering in Britain from the eighteenth century to the present, Jon Lawrence explores the changing relationship between politicians and public. Throughout this period, he argues, British politics has been characterized by bruising public rituals intended to bestow legitimacy on politicians by obliging them to face an often irreverent public on broadly equal terms. Face-to-face interaction was central both to the disorderly civic rituals of eighteenth-century politics, and to the Victorian and Edwardian election meeting. Perhaps surprisingly, it also survived in pretty rude health between the wars, despite the emergence of the new mass communication media of radio and cinema. But the same cannot be said of the post-war era and the rise of television. Today most politicians are content merely to offer the semblance of meaningful engagement - walkabouts, canvassing and meetings are all designed to ensure that most senior politicians come into contact only with the smiling faces of that dwindling band, the 'party faithful'. Lloyd George and Churchill might have relished the rough and tumble of a tumultuous public meeting, but their modern counterparts tend to be more risk-averse (and not without reason, given that the cameras are always present to capture their mishaps). But this is not another nostalgic lament for a lost 'golden age'. On the contrary, Electing Our Masters argues that politicians frequently still crave the kudos to be derived from bruising encounters with an irreverent public - hence Tony Blair's so-called 'masochism strategy' in the 2005 election campaign, with its succession of gruelling sessions before live studio audiences. As Lawrence points out, the vital question for today is: can we persuade our broadcasters that such encounters must form a staple of modern, mediated politics?

About the Author
Jon Lawrence is lecturer in Modern British History at the University of Cambridge and a fellow of Emmanuel College. He has written widely on the social, political and cultural history of modern Britain, and is the author of Speaking for the People: Party, Language and Popular Politics in England, 1867-1914 (1998) and, with Miles Taylor, Party, State and Society: Electoral Behaviour in Britain since 1820 (1997).

Reviews
A work that should be the first port of call for those interested in the history of electioneering. * Steven Fielding, 20th Century British History, *
A lively and stimulating history of electoral campaigning. * Times Higher Education Supplement *
A book rich in insight...wearing its learning lightly because Lawrence writes so well... This is an important and timely book. * John Ramsden, History Today *
[an] expert study of hustings from the 18th century to the present day...provocative * Sarah Richardson, BBC History Magazine *
In Electing Our Masters: The Hustings in British Politics from Hogarth to Blair, Jon Lawrence has written a stimulating account of this aspect of political life. * Keith Simpson MP Summer Reading List, 2009' *
Electing our Masters is highly recommended reading...contribute[s] significantly to our understanding of the dynamics of modern democratic politics. * Benjamin Schroeder, H-Soz-u-Kult *
[a] readable and scholarly survey of British electoral practice from the eighteenth century to the present day * Martin Pugh, English Historical Review *



Book Information
ISBN 9780199550128
Author Jon Lawrence
Format Hardback
Page Count 346
Imprint Oxford University Press
Publisher Oxford University Press
Weight(grams) 1g
Dimensions(mm) 241mm * 162mm * 26mm