Communication Studies

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of...

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy,...

The dramatic developments in global communication are altering the specifics of our societies. Hamid Mowlana offers an interdisciplinary and intercultural approach to international communication in this volume, focusing on both the human dimensions and...

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made...

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically. Fowles...

Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with...

Consolidating alternative perspectives on communication and negotiation, this volume reviews the work of noted communication scholars and suggests directions for future research. Contributors explore three major aspects of negotiation communication:...

This volume examines socially-based theory and research, pedagogy and practice in professional communication. The contributors provide a comprehensive overview of the social perspective which emphasizes the context of communication, and then distinguish...

This volume thoroughly covers the sub-field of information, and is one of the first in a series which synthesizes the research literature on major concepts in the field of communication. Each concise volume includes a research definition (concept...

The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume. Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and...

This book provides a detailed, critical analysis for understanding the political dimensions of 21st century communication/information technologies, mass media and transnational networks. Gerald Sussman contextualizes the expanding use of these...

Montgomery offers a theory of caring, grounded in both clinical practice and theory, that advances caring as an intrinsic part of nursing. Demonstrating the depth and complexity of caring communication, she describes the qualities and behavioural...

By highlighting the commonalities across a range of disciplines, this volume provides a unique and broad-based perspective on communication and ageing. This integrative approach brings together the best of current research and theory from communication,...

How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign...

Family communication is a topic of central interest in a large number of fields across the social and behavioural sciences - for instance, in the domains of language acquisition, cognitive development and socialization. This concise, readable book is the...

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Sponsored by the International and Intercultural Communication Division of the Speech Communication Association, the goal of the International and Intercultural Communication Annual is to promote better understanding of the international and...

In addition to the connections between home life, social life and professional activities, Cynthia Stohl says we must pay attention to the linkages that individuals develop and maintain within their organizational contexts. Organizational Communication...

It is not unusual for communication and media researchers to study law or legal issues, nor is it uncommon for legal scholars to study communication law. But it is something of a departure for the two to come together as has been accomplished in this...

It is not unusual for communication and media researchers to study law or legal issues, nor is it uncommon for legal scholars to study communication law. But it is something of a departure for the two to come together as has been accomplished in this...

Judgements, inferences and generalizations about interpersonal communication are made by us all. However, our observations are just the first step in understanding this phenomenon. This volume examines the systematic empirical study of interpersonal...

This book explores the process of interpersonal conflict - from the initial decision as to whether or not to confront differences through to how to plan the actual confrontation. It deals extensively with negotiation and, where negotiation proves...

In this book, Cees J Hamelink proposes an answer to - how should democratic societies organize cyberspace? - that puts human-rights, rather than profit, at the top of the agenda. He argues that conventional ethical approaches are all seriously flawed...

Contemporary Gender Communication Theories and Analyses surveys the field of gender and communication with a particular focus on gender and communication theories and methods. How have theories about gender and communication evolved and been influenced...

Ferment in the Intercultural Field: Axiology/Value/Praxis, Volume 26 of The International and Intercultural Communication Annual examines how the field of intercultural communication has encouraged new techniques in the area of research. Editors William...

Ferment in the Intercultural Field: Axiology/Value/Praxis, Volume 26 of The International and Intercultural Communication Annual examines how the field of intercultural communication has encouraged new techniques in the area of research. Editors William...

Virtual Culture marks a significant intervention in the current debate about access and control in cybersociety exposing the ways in which the Internet and other computer-mediated communication technologies are being used by disadvantaged and marginal...

The 11 Myths of Media Violence challenges many of our commonly held beliefs and assumptions about the relationship between media and violence. Illustrated with examples such as common opinions about the amount of violence on television and the effects on...

'These editors have the respect, visibility, and track-record to make this volume a contribution to the field of Internet studies. It will be adopted as an upper-division text and can also serve as a valuable reference work for doctoral students. Given...

With the popularity of the Internet on the rise, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an...

Deciphering Cyberspace has one goal: to demystify digital communication technology. By examining its subject matter from the three perspectives of technology, markets, and policy, Deciphering Cyberspace provides an impressively comprehensive view of the...

Mary Jane Collier brings together essays that address issues such as how culture and discourse are related, and how people with varied cultural identities draw their boundaries and create distinctiveness through their communication with one another, and...

Asian American Ethnicity and Communication provides a guide to what is known about Asian American communication and the factors that influence it. William B Gudykunst illustrates how communication is similar and/or different across Asian American ethnic...

This book explains how approaches such as negotiation, mediation, facilitation, arbitration and judicial practices can be employed to manage a range of disputes from those at home, in the workplace, school or community to the international arena.Book...

Roderick P Hart's Revised Edition of Seducing America is a revealing examination of how television's format of presenting politics has changed the way viewers act, vote and feel about politics in the United States. With a rigorous blend of rhetorical and...

Tune In, Log Out is an ethnographic study of an Internet soap opera fan group. Bridging the fields of computer-mediated communication and audience studies, the book shows how verbal and non verbal communicative practices create collaborative...

This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book...

Over the last 50 years, the role of polling has taken on increasing prominence in the American electoral process. This book brings together some of the leading figures in political science to present their election forecasts, discuss their methodology...

Over the last 50 years, the role of polling has taken on increasing prominence in the American electoral process. This book brings together some of the leading figures in political science to present their election forecasts, discuss their methodology...

Based on the largest, most representative sample of television content ever evaluated in a single research project, this volume offers a meaningful commentary on the issue of violence on television in the United States. The book includes: a content...