As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants

About the Author
Don Morrison is a successful film writer and director who has worked at the cutting edge of media. A pioneer in the area of interactive media in the early 1980s, he has spent the last two decades creating training content in film, video, multimedia, and e-learning. The quality and innovation which are characteristic of his work have been recognised through more than twenty industry awards.

More recently he has worked with PWC Consulting to design, develop, and implement a global e-learning solution for its consultants. Part of this book is based on his research and experience with PWC.

Reviews
"...This is a comprehensive tome on e-learning...wherever you are on the e-learning journey Morrison's book should have something for your organisation..." (E-Learning Age, May 2003)

"...is densely packed through, informative and well-researched. The direct language makes the somewhat daunting appearance surprisingly easy to digest..." (Training Journal, September 2003)

Book Information
ISBN 9780470849224
Author Don Morrison
Format Hardback
Page Count 426
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 964g
Dimensions(mm) 256mm * 175mm * 30mm