Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:

• Provides examples of how and where certain tools can be used in a project or dissertation
• Discusses the type of research questions best suited to different tools and methods
• Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews

Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.

About the Author
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter.

Reviews
A cogent and accessible book that explains how meanings are made through visual and material resources. A must-read for those interested in conducting visual analysis. -- Tommaso Milani
Doing Visual Analysis places visual communication at the heart of the political and social organisation of the everyday. It provides an excellent introductory 'tool kit' for researching how visual materials shape what we do, how we think, and how we experience the world. -- Carey Jewitt
"Recognizing that research questions are generated within a context of everyday life experiences and specific media use, this book guides students to good research design as it trains them in analytical skills. This innovative social semiotic approach is distinct among such texts and will benefit students and scholars alike." -- Catherine Preston



Book Information
ISBN 9781473972995
Author David Machin
Format Paperback
Page Count 216
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 380g