Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time.

Guiding readers through the research process in author David E. Gray's approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world. This second edition offers:

* A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills for the workplace

* A new chapter on digital methods that shows them how to design and conduct digital business research in an ethical way

* Fully integrated online resources in every chapter, including introduction videos from David, handy top tip videos and case studies that bring methods to life

Supporting students at every stage of their research project and showcasing examples and case studies from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps them successfully and confidently apply their methods knowledge and excel in their research projects.

David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.

About the Author
David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring. David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.

Reviews
From the introduction to the conclusion there is a systematic strand throughout this readable text. The focus on process and application provides the reader with insight into approaches and techniques to plan and successfully undertake a business research project with confidence!
-- Jan Green
This is a book that research students in business schools and their supervisors will find indispensable. It is thorough, accessible, practical, tech-savvy and friendly. I'd like to give one as a gift to every new research student who comes my way. -- Mary Barrett



Book Information
ISBN 9781529704198
Author David E Gray
Page Count 880
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 1920g