How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. The company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win. Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

About the Author
David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The Scrapbook Chronicles newsletter has become a cult offering from his company, the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that people actually look forward to receiving. Hiut Denim Co regularly receive gifts through the post thanking them for sending it out. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. And each year for the last three years, the company has turned a profit. David has spoken at Apple, Google and Red Bull, amongst others. In 2010 he self-published The Path of a Doer. In 2014 he published Do Purpose: Why brands with a purpose do better and matter more (Do Books).

Reviews
Don t be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of Howies and Hiut Denim, David Hieatt packs in some great advice for business minded folk! - Nathan @ngngdesign. A super tool focused on improving engagement with your community, which can be a real challenge in a social-media-heavy, time-poor world. Recommended. - Deborah @dog_nanny. Big admirer of David Hieatt...Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips. - Tina Roth Eisenberg @swissmiss



Book Information
ISBN 9781907974304
Author David Hieatt
Format Paperback
Page Count 160
Imprint The Do Book Co
Publisher The Do Book Co