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Digital Darwinism: Branding and Business Models in Jeopardy by Ralf Kreutzer 9783642544002
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Digital Darwinism: Branding and Business Models in Jeopardy by Ralf Kreutzer 9783642544002

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Description

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Book Information
ISBN 9783642544002
Author Ralf Kreutzer
Format Paperback
Page Count 257
Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight(grams) 421g

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