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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement by Daniel Rowles 9780749469955 [USED COPY]
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement by Daniel Rowles 9780749469955 [USED COPY]

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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines.

Book Information
ISBN 9780749469955
Author Daniel Rowles
Format Paperback
Page Count 232
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 379g

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