Description
The heart of this book is product optimization which covers in great detail designs and analysis of optimization studies with consumers. A rundown of this chapter includes: preliminaries, test for adequacy of statistical model and least squares estimation of regression parameters; why use optimization technique; types of optimization experiments; Plackett and Burman design; Box and Behnken design, mixture designs; search for optimum areas in response surfaces; use of contour maps in product reformulation augmentation of fractional factorial design; optimization with discrete variables, dangers of fractional factorial designs, and optimization for robustness.
This book will be valuable for a wide audience of professionals in the areas of sensory, marketing, advertising, statistics, quality assurance, food, beverage, personal care, pharmaceutical, household products, and cosmetic industries. The book could also serve as a text in applied statistics
About the Author
M.C. Gacula, Jr., Ph.D., Gacula Associates, Scottsdale, Arizona.
Book Information
ISBN 9780917678318
Author Maximo C. Gacula
Format Hardback
Page Count 320
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 653g
Dimensions(mm) 232mm * 163mm * 25mm
