New York Times and USA Today Bestseller

"One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them." - Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the "TikTokification of Social Media." Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

• Understand attention-what it is, where it is, where it's underpriced, and how to leverage it
• Produce relevant, strategic content
• Use modern advertising platforms to build brand and grow sales in today's rapidly changing environment

About the Author
Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, relevance, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

Reviews
"One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them." - Michael Rubin, CEO of Fanatics "Gary was one of the first business interviews I did when I started to grow in this industry, and he has offered such valuable advice to me and my family over the years. Gary is always on the pulse of innovation and pop culture, and has so much knowledge in the world of social media and how brands and businesses can benefit from social platforms and digital creators." - Charli D'Amelio television personality, and entrepreneur "I've had the honor of leading the marketing efforts of a few big brands, but regardless of the experience, I can never rest on my laurels because the world keeps changing. Gary's book does a magnificent job of modernizing the tactics we've all used and making them relevant in a new world. If an old dog can learn new tricks, imagine what a new dog can learn!" - Bozoma Saint John, hall of fame-inducted marketing executive, author, and entrepreneur "This book offers marketers, boards, and CEOs a window into the importance of staying on top of consumer trends where underpriced attention, particularly in new platforms, can give you a competitive advantage. Gary's innate ability to understand humans is unparalleled, and as a result, Gary sees opportunities years ahead of others." - Carolyn Everson, senior advisor at Permira and BCG and board member of The Walt Disney Company, The Coca-Cola Company, and Under Armour



Book Information
ISBN 9780063317598
Author Gary Vaynerchuk
Format Hardback
Page Count 272
Imprint Harper Business
Publisher HarperCollins Publishers Inc
Weight(grams) 866g
Dimensions(mm) 232mm * 187mm * 22mm