Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges by Richard Boire 9781349487868

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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

Book Information
ISBN 9781349487868
Author Richard Boire
Format Paperback
Page Count 242
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 3985g

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