Description
An essential guide on how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks.
About the Author
Ian MacRae is a work psychologist and psychometrician, and he works as a research consultant and speaker across Europe and North America. Ian has a BA (Hons.) in Psychology from the University of British Columbia and an MSc Research Methods in Psychology from University College London. He has written six books about workplace psychology including High Potential: How to Spot, Manage and Develop Talented People at Work, and his books have been translated into ten different languages.
Reviews
An essential guide to the angels and demons lurking within 21st century workplaces and virtual environments. -- Jessica Carson, Director of Innovation, American Psychological Association
MacRae reminds us that we ignore the 'dark side' at our own peril... In an era where so much time is spent both working and socializing in a virtual context, much can be learned from the research and insight delivered in this book. -- Roberta Sawatzky, Professor, Okanagan School of Business
A wonderfully nuanced exploration of our behaviour in person and in cyberspace ... I would heartily recommend this book to anyone who wishes to improve their working relationships and clean up their online persona. -- David Robson, science writer and author of 'The Intelligence Trap'
If you've ever wondered about the psychological cost of our culture of constant connection, this book is for you. -- Damita Pressl, news anchor and journalist, Kronen Zeitung
I haven't read a book that kept me glued to the pages like Dark Social... I now realize it's imperative to pay close attention to work culture, both online and offline, and the potential consequences if ignored. -- Jesse Grunert, founder, Dovetail Digital and Director of Technology, Acro Media Inc.
The world has faced many shocks in the past decades... and so it's more important than ever to understand the brain, the mind and our behaviour - how we can deploy both analytical thinking and social and emotional skills to optimise brain performance. In Dark Social, Ian MacRae effectively exposes these vital issues. -- Harris A. Eyre MD PhD and William Hynes DPhil, co-leaders of the Neuroscience-inspired Policy Initiative of the Organisation for Economic Co-operation and Development
MacRae adds to the debate through the use of contemporary lenses and eye-opening case-studies; the effect is an approachable, fascinating and uniquely sinister backstage insight into toxicity and the impacts of extreme personalities on teams and organisations. 'Virtual' is very real! -- Lieutenant Colonel Rich Green, Commanding Officer, 2 (Training) Regiment, Air Army Corps
Book Information
ISBN 9781472983121
Author Ian MacRae
Format Hardback
Page Count 288
Imprint Bloomsbury Business
Publisher Bloomsbury Publishing PLC
Weight(grams) 568g