Description
• The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background
• Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making
• Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert
Book Information
ISBN 9781032370774
Author Akin Arikan
Format Hardback
Page Count 326
Imprint Taylor & Francis Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 789g