Description
Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.
Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
About the Author
David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society.
Reviews
David Alan Grier s book is both a good starting point for the uninitiated as well as useful reference guide to those who are already part of the crowd. (B2B Marketing.net, May 2013) This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing. (Frost Magazine, June 2013)
Book Information
ISBN 9781119940401
Author David Alan Grier
Format Paperback
Page Count 384
Imprint For Dummies
Publisher John Wiley & Sons Inc
Weight(grams) 680g
Dimensions(mm) 236mm * 188mm * 22mm
