Description
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Book Information
ISBN 9783658457976
Author Sabine Kirchem
Format Hardback
Page Count 340
Imprint Springer
Publisher Springer
![Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan 9780749478438 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/444x444/products/5090589/5089767/9780749478438__83351.1723081486.jpg?c=1 "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan 9780749478438 [USED COPY]")
