This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.

About the Author
HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital Age and The Visionary Package.

RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.


Reviews

'Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.'

- - - - Edward Albee, Pulitzer Prize-winning Playwright

'It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.'

- - - - - Julie Taymor, Theater and Film Director

'I'm always trying to do things that no one has ever seen before.'

- - - - - James Rosenquist, Artist

'I think to be creative you have to resist taking the easy path.

- - - - - Daniel Libeskind, Architect

'If you think 'I want to be famous,' or 'I want to make a lot of money,' my sense is that you don't go into most creative jobs.'

- - - - David Halberstam, Pulitzer Prize-wiining author

'The motivation for creativity is most often the need to express your ideas to other people.'

- - - - Spike Lee, Film Director

'We knew we had something so huge that Steve (Jobs) and I couldn't do it by ourselves.'

- - - - Steve Wozniak, Co-founder of Apple Computer

'I have always felt that, for me, creativity was really using excess energy.'

- - - - Dale Chihuly, Renowned Glass Sculptor

'People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.'

- - - - -Erica Jong, Best-selling Author

'There's a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.'

- - - - - Milton Glaser, Designer

Book Information
ISBN 9780230001343
Author H. Meyers
Format Hardback
Page Count 228
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan