Description
About the Author
PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley.
NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.
Reviews
"An excellent starting point..." (Long Range Planning, August 2006)
Book Information
ISBN 9780471476115
Author Philip Kotler
Format Hardback
Page Count 320
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 526g
Dimensions(mm) 236mm * 161mm * 29mm