Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

About the Author
Angel Alloza is the CEO of Corporate Excellence - Centre for Reputation Leadership, a leading consultancy in corporate reputation. Enrique Carreras is a professor and Ana Carreras is a researcher at the CEU San Pablo University in Madrid.


Book Information
ISBN 9788483567975
Author Angel Alloza
Format Paperback
Page Count 354
Imprint LID Editorial Empresarial
Publisher LID Editorial Empresarial