Pinpointing how consumer culture transformed female beauty ideals during the nineteenth and early twentieth centuries, this study documents the movement from traditional views about beauty in relation to nature, God, morality and character to a modern conception of beauty as produced in and through consumer culture. While beauty has often been approached in relation to aestheticism and the visual arts in this period, this monograph offers a new and significant focus on how beauty was reshaped in girls' and women's magazines, beauty manuals and fiction during the rise of consumer culture. These archival sources reveal important historical changes in how femininity was shaped and illuminate how contemporary ideas of female beauty, and the methods by which they are disseminated, originated in seismic shifts in nineteenth-century print culture.

About the Author
Michelle Smith, Senior Lecturer in Literary Studies, Monash University.


Book Information
ISBN 9781474470094
Author Michelle Smith
Format Hardback
Page Count 224
Imprint Edinburgh University Press
Publisher Edinburgh University Press