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Consumers and Services by Mark Gabbott 9780471962694
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Consumers and Services by Mark Gabbott 9780471962694

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Description

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

About the Author

Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.

Gillian Hogg is the author of Consumers and Services, published by Wiley.




Book Information
ISBN 9780471962694
Author Mark Gabbott
Format Paperback
Page Count 300
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 425g
Dimensions(mm) 235mm * 153mm * 16mm

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