Description
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Book Information
ISBN 9780415173179
Author Stephen Brown
Format Paperback
Page Count 428
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 793g