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Connected Causes: Online Marketing Strategies for Nonprofit Organizations by Stacy Landreth Grau 9780190616267
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Connected Causes: Online Marketing Strategies for Nonprofit Organizations by Stacy Landreth Grau 9780190616267

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Description

As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.

Book Information
ISBN 9780190616267
Author Stacy Landreth Grau
Format Paperback
Page Count 240
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 398g

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